Rowena is located about a 12 minute walk from Maui Vista 2418 just north of Foodland in the Aloha Open Market on Wednesdays and Saturdays.
It is not unusual to see the farmers stopping by with boxes of dragon fruit, wing beans and many varieties of avocados. Another family operates it during the rest of the week, but we find Rowena has the best local selection at the best prices. Rowena stands by her word. A customer told her an avocado he bought a few days ago was bad, so she gave him another avocado. She said, “It’s hard to see inside and I am sorry.”
Whether you’re looking for locally grown shitaki mushrooms or tender butter lettuce (at half the price in the grocery store), you’ll want to get there early (she opens at 7) because it can get elbow to elbow in the afternoon and the best things are gone.